NBA | Verizon
Insight : Create a one-of-a-kind piece to make people inter actuate with the brand.
At the 2017 NBA Draft, more New Yorkers switched to Verizon than in all of 2016. That's because we brought in a leather craftsman to tear open authentic NBA balls, steam them, and handcraft a first-of-its-kind item: limited edition phone cases made out of game balls—for anyone who switched. Having Vince Carter on hand to sign them didn't hurt, either.