No sight. No sound. All taste. When Coke changed the recipe for Coca-Cola Zero and threw diehard fans into a frenzy, we created a sensory deprivation taste test and toured it across the country to prove that the new taste was even better.

 

Inspired by insolation tanks we creating the first-ever taste-focused isolation tank. It removed all other senses, allowing guests to zero in on the new taste of Coca-Cola Zero Sugar.

 

We toured these custom vending machines coast to coast to convince Coke drinkers that Coke Zero still tastes the same.

 

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