Silver Award for Best Multi-Market Event.
2018 EX AWARDS.
Insight: The only way to focus only on TASTE, is by removing all distractions including the rest of your SENSES.
No sight. No sound. All taste. When Coke changed the recipe for Coca-Cola Zero and threw diehard fans into a frenzy, we created a sensory deprivation taste test and toured it across the country to prove that the new taste was even better.
Inspired by insolation tanks we creating the first-ever taste-focused isolation tank. It removed all other senses, allowing guests to zero in on the new taste of Coca-Cola Zero Sugar.
We toured these custom vending machines coast to coast to convince Coke drinkers that Coke Zero still tastes the same.