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Super Bowl LI
Virtual GridIron

NFL | Verizon



Silver Clio Sports Awards

Bronze Clio Sports Awards

Webby honoree

Gold Medal at the Project Isaac Award

Insight : When you add human connection to VR, the experience enhances.


For Super Bowl LI, we created the first-ever head-to-head Virtual Reality game. With action footage filmed live at University of Phoenix Stadium. Surround sound and rumble plates provided a rough-and-tumble multisensory experience for the nearly 6,000 consumers who participated. We turned the typical isolating and lonely VR into a moment of shared human connection.  

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