Insight : When you add human connection to VR, the experience enhances.

For Super Bowl LI, we created the first-ever head-to-head Virtual Reality game. With action footage filmed live at University of Phoenix Stadium. Surround sound and rumble plates provided a rough-and-tumble multisensory experience for the nearly 6,000 consumers who participated. We turned the typical isolating and lonely VR into a moment of shared human connection.