NIKE + FUEL BAND
Insight : Money can help you to get ahead in other disciplines, however in sports there is there is only one way to achieve success; effort.
The idea: Create the first online shop where the only currency accepted is effort.
These products are only available in the online shop, you can’t t pay for them, you have to earn them.
How exactly can effort be measured? With fuel! Use your fuel band to unlock these products.
As a PR stunt, we created vending machines and placed them in high trafficked areas for athletes.
A few months later, Huge bought this idea piece from RGA and placed numerous vending machines throughout NYC.