​NIKE + FUEL BAND 

Insight : Money can help you to get ahead in other disciplines, however in sports there is there is only one way to achieve success; effort.

 

The idea: Create the first online shop where the only currency accepted is effort.

These products are only available in the online shop, you can’t t pay for them, you have to earn them.

How exactly can effort be measured? With fuel! Use your fuel band to unlock these products.

As a PR stunt, we created vending machines and placed them in high trafficked areas for athletes.

 

A few months later, Huge bought this idea piece from RGA and placed numerous vending machines throughout NYC.

https://goo.gl/9H3kzb

 

PRODUCT INNOVATION
MANIFESTO
MICROSITE

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