NEW HOLLAND: THE SEEDS OF LIFE SERIES

Insight: When and object’s back story is shared, suddenly even the most unappealing object, in this case a tractor, somehow becomes interesting.

The Seeds of Life Series, is an integrated campaign for the expo 2015. We wanted to change the stereotype of the nowadays farmers, who are more
than just farmers, they are Heroes who feed the world. This series will tell the stories of these Heroes, showing how their work and lives intertwine
despite the distance. Follow eight real Farmers from eight different countries as they face the forces of nature, the tireless planning and the unforgiving
hours that being a farmer requires.