Insight: Sometimes you don’t need to see the path, to know you are on the right one.
The Idea: TV spot for TOP SECRET, Last Minute. When booking a Top Secret Hotel deal with lastminute.com, you can browse your 4-5 star
accommodation – but only after your booking completion, will we reveal to you the name of your selected hotel. This video is a metaphor of what
we do when we book in TOP SECRET. We are blindfolded to the result but we know we are taking the right steps.