
CLARA CALVO-SOTELO
CREATIVE / ART DIRECTOR
JAGUAR
Insight: Senses can transport you anywhere
We came up with the concept "Are you alive?" and with it, executions for experiment your senses in a new way.
This idea came to life in a luxury event placed in Beijing and Shanghai where thanks to different multi- sensorial rooms you could experience the feeling of driving a Jaguar.
With this idea we won the pitch, and Jaguar became a DMG media client, afterwards the concept has been exported to other countries.
Due China restrictions, the links can't be showed. If you would like to see a video from the event please visit this link:

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