A.E.C.C. Spanish Association against cancer
The brief's objective was to create awareness of the damage that the sun's exposure generates to children, and convince them to stay away from it between 12pm and 16pm and always wear sunscreen.
The problem: Children think that wearing sunscreen is something boring, they don't think they need it.
The solution: Show them everybody is affected by the sun's rays, including their superheroes.
We made the use of sunscreen a mission, engaging kids to participate in order to help this superhero beat the common enemy: The Sun.