THE WAY

Clara Calvo-Sotelo is a New York based Art Director and versatile artist whose work is driven by her childhood musical career in Piano. Her skillset spans from conceptual art director, designer and creative consultant.

 

After graduating in Mass Media Communications and Cinema, she started her masters in Art Direction at Miami Ad School. She is originally from Madrid, Spain but her career took her to work abroad in different cities such as Miami, Beijing, Mexico City and NYC, where she has been working for the last 7 years.

 

Meanwhile Clara has been working in advertising agencies and has collaborated in major projects and direction for clients such as American Express, Coca-Cola, Verizon, Jaguar, Conrad Hotels, Waldorf Astoria among others.

 

In June of 2018 Clara decided to embrace a new adventure and work as a freelance creative consultant and art director for different brands, creating her own branding company called Brandingandher, which will be launched at the end of 2018.

 

Clara’s expertise extends from traditional to experiential advertising with a heavy artistic background in crafts, photography and social media.